Legrand Indonesia

Amplifying Online Presence

Legrand, a global leader in electrical and digital building infrastructures, faced the challenge of adapting to the rapidly evolving digital landscape. With a rich history and a diverse range of products, Legrand sought to expand its digital presence and engage with tech-savvy customers. Seeing a massive market in Indonesia, they aimed to maintain their industry leadership by seamlessly merging their traditional excellence with innovative digital solutions.

The Challenge

The size and diversity of the Indonesian market is a big challenge for Legrand as it’s facing limited digital visibility, particularly in terms of followers and engagement, as compared with local and foreign competitors. Another thing to point out is that it is facing the dual challenge of preserving their legacy while embracing digital transformation.

Although their products are well-established, introducing them to a new market would mean that they have start from scratch. The brand has to reposition itself in the eyes and minds of more-discriminating Indonesian consumers who are increasingly turning to digital solutions. The challenge was to create an appealing online presence that showcase their products' cutting-edge technology and adaptability.

The Solution

Swarna partnered with Legrand to craft a comprehensive digital marketing strategy that will boost their online presence. We began by conducting an in-depth analysis of Legrand's products and their market positioning. We then designed a multi-pronged approach, combining social media marketing and content creation aimed to reposition Legrand as a contemporary brand with products tailored to their Indonesian consumer base while making sure it can go head to head with close market competitors in terms of following and engagement.

Our initial objectives were to build a robust digital presence and social media following, aiming to reach 1,000 followers by the end of the first quarter, increase engagement to 3%, and boost website traffic by up to 2.5%.

The Outcome

Through our collaboration, Legrand successfully revamped its digital presence and grew the interest of a broader, digitally-focused customer base in Indonesia. The brand's innovative, digitally-connected products were effectively showcased, and their reputation as a leader in electrical and digital solutions was solidified. This case study highlights the transformative power of digital marketing in reshaping a legacy brand's future and expanding its market reach. Legrand's journey exemplifies the potential for growth through strategic digital transformation.

Since taking over their social media management in March 2022, we successfully achieved our goals and even surpassed our follower targets. More importantly, we have helped them amassed 16,000 followers on Instagram and 5,000 on LinkedIn, making Legrand one of the top-of-mind brands among their target audience and surpassing some of their competitors.

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