About Us

Swarna Agency company logo

Swarna is more than just a digital marketing company - we are a magical team of creative minds, strategic thinkers, and passionate storytellers.

Our journey began with a vision to redefine the possibilities in the digital marketing realm and empower brands to achieve their full potential.

Our Origin Story

Once upon a time, in a small corner of the world, we were a group of digital marketing enthusiasts set forth on a thrilling journey into the vast and mysterious realm of the digital frontier. Despite being newcomers, our hearts burned with an insatiable hunger for knowledge and growth.

Our story began as a humble endeavor to support up-and-coming startups, big companies, and even established brands in the Asia-Pacific region and beyond. Little did we know that this was merely the prologue to an epic tale of transformation. Over time, our small and determined team evolved into something grander than we could have ever imagined. What had initially been a simple business opportunity soon blossomed into a powerful platform, a launching pad for new ventures where once seemingly unattainable dreams could take flight.


From the enchanting archipelago of Indonesia, a land of vibrant culture and burgeoning talent, we assembled a remarkable ensemble of individuals. We have creative minds eager to showcase their skills, knowledge, and expertise, and this growing community quickly became their cherished home. It became a sanctuary for those driven by an unwavering desire to prove their worth and make a positive impact on the world. Here, pride and joy flourished, and ambitions were nurtured in the hearts of those who believed in the extraordinary.

However, our journey was not without its challenges. We worked hand in hand with international clients, consistently delivering work of the highest caliber with boundless creativity. Time zones blurred, languages harmonized, and cultures melded as they navigated the storms that came their way. These trials were the crucible, and from this crucible emerged an all-star team, forged in the fires of experience. We became masters of our craft, capable of delivering excellence even under the most formidable of pressures in any environment.

In the words of the ancient Tao Te Ching, "When the student is ready, the teacher will appear. When the student is truly ready... The teacher will disappear." We were groomed by luminaries in the digital marketing world, including the CEOs of industry giants like McCann, Publicis, and Saatchi & Saatchi. We learned from the brilliant minds behind Facebook's newsfeed and ad performance algorithms.

Just like in any Horatio Alger-tale story, we have succeeded beyond our wildest dreams and reached at the cusp of something bigger than ever before. Now, standing independently on the threshold of new adventures, we are no longer newcomers to the game; we have been reborn, seasoned, and are ready to take our place among the global industry leaders.

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Our Identity

Our brand name “Swarna” draws inspiration from the Sanskrit word for gold, symbolizing excellence, purity, and inherent value. This name mirrors our unwavering commitment to transforming your brand into a paragon of success, one ingenius idea at a time. It embodies a fearless creative force, unafraid to challenge conventional norms, as we wholeheartedly deliver data-backed solutions designed for lasting impact.

With a genuine passion for our craft, we embarked on a journey hand-in-hand with our clients, encouraging them to express their uniqueness and cultivate robust business growth. We firmly believe in the transformative power of data-driven creativity, unearthing untapped potential, and steering it toward a brighter, more prosperous future. With a non-conformist spirit, we navigate the ever-evolving digital landscape, breathing life into visionary ideas that ignite action and leave an enduring imprint.

Our Core Values

Our values are the compass that guides us in everything we do:

  • Data-Driven Imagination: We are the bridge between the analytical world of data and the limitless realm of creativity. Our work unveils the mystery behind the numbers, revealing truths that empower our clients.
  • Ideas with Impact: Our innovative ideas are crafted to inspire action. We don’t just generate ideas, we turn them into tangible, business-altering impact.
  • Nurturing Growth: We don’t just hand over solutions; we learn, adapt, and grow alongside our clients. We foster success and marketing synergy that supports their journey.
  • Global Standard: We have served clients across the globe, showcasing our world-class quality work in Indonesia, Singapore, Thailand, Japan, Australia, New Zealand, South Africa, and the USA.

Our Mission and Vision

Our mission is simple yet powerful: to blend data-driven insights with creative ideas that genuinely resonate. We are dedicated to enabling businesses to forge meaningful connections with their audiences, prioritizing long-term growth over fleeting viral moments. With a deep-rooted belief that every thing we do should serve a purpose - big or small. We strive to provide solutions that are not just effective and efficient but also cost-friendly, ensuring high-quality results that truly matter.

Our vision is to lead the way in the digital marketing sphere, setting new benchmarks for creativity, innovation, and strategic prowess. We envision ourselves as the catalyst driving our clients’ success, empowering them to thrive in a dynamic and ever-evolving digital landscape. We are committed to redefining the standards of impactful storytelling and measurable results, placing emphasis on authenticity and enduring impact.

Our Culture

Our culture is like a vibrant tapestry – colorful, dynamic, and full of life. Our team is made up of individuals, we call “Swarnians,” who dare to defy what everyone is doing. There is more to discover in things we are afraid to do.

We believe in mixing data with wild imagination and out-of-the-box creativity to create marketing magic. Picture our workspace as an idea playground, where every team member is an explorer, pushing the limits of what's possible in the marketing world.


Our core values aren't just words on paper; they're the compass guiding every decision, every strategy, and every interaction, ensuring that our brand culture remains a beacon of innovation, creativity, and unwavering dedication to our clients' success. The success of our brand lies in the core values we all share in our everyday work.

Data-Powered Creativity
We live by the creed of "ideas with authority," where the fusion of technology and human creativity forms the essence of our work. We gather and analyze data and information, utilizing artificial intelligence, machine learning, and marketing automation to make informed decisions. We strive for precision but also relish daring experimentation with wild, out-of-the-box concepts while staying on the cutting edge of industry trends.

Collective Self-Initiative
Our work culture embodies Aristotle's philosophy that "the whole is greater than the sum of its parts." Each Swarnian knows their role and responsibilities inside out, fostering a high degree of initiative and drive to propel the team towards collective success. No detail is too small, and everyone pays meticulous attention to every project, ensuring top-quality work. Detailed work plans and timetables guide us, but we eschew needless micromanagement and hierarchical bureaucracy.

Open Collaboration
Our unique work environment empowers us to brainstorm and collaborate with teammates, clients, and partners wherever they are, enabling us to devise the most viable solutions. This culture of open collaboration bridges gaps arising from cultural and personal differences, fostering a tight-knit community bound by a shared pursuit of excellence.

Adaptability & Continuous Learning
Our data-driven approach encourages self-reflection and learning from our processes to optimize our methods. We set benchmarks and challenge ourselves to surpass targets, ensuring we stay at the top of our game. We value growth and embrace change, meeting evolving demands and shifting priorities while adhering to established standards and best practices.

Effective Communication
Our team comprises diverse creative professionals spanning from Jakarta to Brisbane. Effective communication is our linchpin, facilitating decision-making, teamwork, and collaboration. We cherish individuals who can articulate their thoughts and translate ideas into actionable outcomes.

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Our Team

Meet the brilliant minds behind Swarna – a diverse group of creative professionals, strategic thinkers, and digital marketing enthusiasts.

Our team is dedicated to transforming your brand's potential into reality, one ingenious idea at a time. Get to know the people who make the magic happen.

Fun Fact!

Did you know that Zaky is multi-talented guy? Not only he brings life to data that he tracks and analyzes, he also tunes melodies as a guitar and bass virtuoso too. When he’s not orchestrating data magic, he also cultivates crops on his aquaponics setup in his own backyard garden. How amazing is that?

Zaky Abdulatif
Analytics Necromancer
Transforms raw metrics into actionable insights with unparalleled finesse.

Our analytics alchemist is truly a wizard of data. As someone who holds a Master's Degree in Business Administration and Management, Zaky is the one you can rely on when it comes to keeping businesses up-and-running smoothly and efficiently. His multi-perspective lens crafts marketing strategies that propel brands to new heights.

Follow Us at Swarna

Whether you are a budding startup or an established brand looking to revitalize your online presence, Swarna is here to turn your digital aspirations into reality. Join us on this journey of growth, creativity, and success, and let's write your success story together.

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